Our Clarifying Shampoo is seffective in removing product buildup or any accumulation buildup on the hair shaft. It is formulated not to deep cleanse so thoroughly as to remove any natural oils and moisture in the hair and skin or residue from condition agents in shampoos and conditioners that we want to remin on the hair shaft. Along with maintaining the same 6.5 pH balance that is mild and gentle as all the other shampoo in our Summerwinds line.  Dilutes as high as 10 parts water to 1 part shampoo.